Curious about link building costs in 2025?
What’s a fair deal when it comes to link building pricing? As one of the World’s leading link building services, we’re in a good position to help break down the different factors and reveal what a good, fair price point is for link building.
Pricing Scale for Link Building
The price of link building varies greatly between $100 – $20,000 per month depending on quality and volume. You’ll be better off trying to figure out a price point per link in the long term when judging your costs for link building.
Here’s a pretty typical pricing scale for overall link building costs if you’re considering an outsourced link building campaign.
DR and DA dependent pricing model
Another popular pricing system setup by link building vendors and agencies is a price dependent on DR (domain rating) or DA (domain authority). It’s an imperfect system, because these are 3rd party metric scores which do not always reflect the true quality of a website. However, it’s a well known fact that people across the industry use these scores as a benchmark system to gauge the quality of website, along with other factors such as organic traffic.
The prices might range from anywhere between $100 – $1,500 + depending on quality.
Below is a rough idea of how those average price points might look.
Please bear in mind this is a very broad average, and in reality these prices will overlap at all ends of the spectrum.
Be Warned – Link Farms
Many vendors selling single links such as guest posts are often selling crappy links on websites that only exist to publish these types of paid posts.
These are commonly known as link farms.
If someone is offering you a DA 70 link for a seemingly low cost of $100, I can absolutely guarantee that website is worthless. This has become a real problem in recent years, with sites being repurposed into link farms with fake-looking SEO metrics to make them appear valuable.
If you go down the route of buying one-time links, be sure to try and vet those websites in advance to make sure they’re genuine and get good quality organic traffic, whilst using a reputable vendor.
In-House vs Agency Pricing
If you’re serious about link building and want to train and manage a dedicated team in-house, then it’s a full time job. The time it takes to develop prospect lists, hit them with targeted outreach and nurture every opportunity absolutely warrants this.
In-House Costs
Below, we have highlighted the estimated annual cost of running a link building team in-house
Be Warned – Link Farms
- Many vendors selling single links such as guest posts are often selling crappy links on websites that only exist to publish these types of paid posts.
- These are commonly known as link farms.
- If someone is offering you a DA 70 link for a seemingly low cost of $100, I can absolutely guarantee that website is worthless. This has become a real problem in recent years, with sites being repurposed into link farms with fake-looking SEO metrics to make them appear valuable.
- If you go down the route of buying one-time links, be sure to try and vet those websites in advance to make sure they’re genuine and get good quality organic traffic, whilst using a reputable vendor.
